DFend

OUR STORY

Who we are, and why we exist

1

What is DFend?

DFend is a real-time B2B cloud-based USER security service, leveraging AI and ML to identify and proactively stop nefarious activity against users.

We developed proprietary detection and threat algorithms that leverage AI / ML to combat the malicious use of AI to breach users, which can lead to corporate data breaches and digital identity theft.

We developed a marketplace of B2B applications that provides a single view of digital identity (ITDR) within an organization to recognize user fingerprint anomalies proactively in real time to thwart a corporate data breach or identity theft.

We automate threat intelligence response when recognizing behavior deviation and alert users and organizations to danger based on security policies.

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DFend Logo, which is a blue shield
2

The Global Cybercrime Problem

As users and organizations experience ongoing cyber threats, both will continue to experience digital asset and identity theft on a massive scale without DFend.

According to Cybercrime magazine, widespread cybercrime, has made its way in the top 10 rankings of the most severe risks in the next decade. They predict, by 2025, cybercrime exposure will be $10.5T annually.  

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The Team

Chris Smith - CEO

An established founder with 20+ years of business and product development experience in Digital Identity, Digital Media, and SaaS. Chris knows first hand what it is like to experience digital identity theft

Michael Meyers - CISO

A security expert with 15+ years of offensive and defensive cyber experience in FinTech, Healthcare, and the Military. Michael's experience in defending the public and private sector has no bounds

Jon James - CTO

An engineering and product leader with 15+ years of experience as a founder and CTO in Education, Marketing and SaaS. Jon knows how develop and scale platforms for developers and their users

The Opportunity

Market Opportunity

The 2022 Identity Theft Resource Center annual data breach report, stated that over 1800 organizations reported a data breach, impacting over 400M users.

The FBI's Internet Crime Report 2022, stated they received over 800K cybercrime complaints, resulting in over $10.2B in potential losses. On average, the potential total loss per complaint, would be over $12k.

IBM's cost per data breach report, states that for every breach, it costs an organization $9.4M (Avg. US), and $4.3M (Avg. Globally).

In 2022, according to Chainalysis, nearly $4B in cryptocurrency was stolen due to cybercrime.

$14B

Source: ITRC - 2022 Annual Data Breach Report
Source: IBM - Cost of a data breach - 2022
Source: FBI - Internet Crime Report 2022
Source: Chainalysis - The 2023 Crypto Crime Report

Why are we raising now?

We're raising $2M to develop, hire additional team members, and acquire customers

$800k

Product Development

$800k

Team Development

$400k

Customer Acquisition
Product Development
Unified API and SDK infrastructure for alliance, developer,
and enterprise connections
Mobile App, Web App, and browser extension for users
Expand DFend core security features and policies
Team Development
Hire top tier
data science, engineering, product, and security operations
Behavioral analytics, encryption, identity, and cyber experts
Customer Aquisition
Identify alliance, developer, enterprise, and data providers
Integrate partners, and acquire 100k+ users

DFend Differentiation 

DFend provides the unified security layer vital to proactively defend users in real-time from social engineering and other malicious events that can lead to theft and data breach within organizations.

Detects good or bad digital identity behavior

Predicts transactional risk

Authenticates digital identity events

Verifies digital identity events

Notifies organization and user to approve or deny transactions

Creates Probability Security Score

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DFend Logo, which is a blue shield

Single Pane of Glass

One view of a users digital life
Connecting to all apps and services


Easy to implement, easy to scale

Our API / SDK makes it easy for organizations to integrate our unified security service, users to connect their digital accounts, detect anomalies, threats,
and respond in real-time

Cloud-based security

Simple to integrate / bolt-on

Enhanced security layer

Simple API’s / SDKs

Defend your digital identity by connecting
your favorite apps and services  

Zapier
Slack
Microsoft
AWS
Zapier
Slack
Salesforce
Zoom
Google
Wallets
AWS
GMAIL
Okta
Zoom

Whats next for DFend?

2022
Company Established

Angel round in April, product development starts in July

2023 - Q1
MVP

Single pane of glass for all apps and services
Google Cloud, Workspace, API, SDK, Webhook

2024 - Q1
B2B Partnerships and Custom App Integrations

Expand current integrations to include global apps, and services

2024 - Q3
User Policies And Tools

Real-time reporting via mobile app, browser extension, and customized security policies with data and partner services